SEO is never stagnant; it’s an ever evolving field where recommended practice is constantly changing. There are hundreds of factors which all contribute to Google’s algorithm, and some are major while others are minor. Major search algorithm updates happen at least once a year, if not every few months, and while some are well documented, […]

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The modern internet user—and indeed any customer most likely falls into this category—is increasingly selective about which websites make the cut for their increasingly short attention span. As such, a well-designed website is no longer a luxury, but a necessity for your business’s online presence.   This might not come as a surprise, because you […]

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For those first building, or perhaps updating an old business website, it can be confusing to work out how to map out your content, and even more confusing to understand the website language of your developer. But understanding the difference between your home page and any additional landing pages is crucial, because it guides your […]

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According to recent studies, businesses spend approximately 28% of their marketing budget on social media advertising. Social media is also said to be the most effective way of marketing online, according to engagement, numbers of clicks and conversions. But what about Google advertising? Let’s break it down into the key considerations and see how they […]

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No matter what your business, every SEO strategy can benefit from three key performance indicators. These figures can help you to turn an abstract campaign into real results, and will tell you where you need to focus your energy to improve. Rankings While rankings aren’t the ‘be all and end all’ of SEO services in […]

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Digital marketing in Adelaide can be confusing to the uninitiated, but these simple metrics will help you to understand the numbers. Total visits This metric offers a big-picture statement about how a campaign is performing, and is relatively difficult to misinterpret. You will want to look both at the general and the specific, so the […]

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Targeted traffic Perhaps the most crucial reason for employing SEO techniques for Adelaide businesses is the greatly enhanced targeting capability that it offers your business. Instead of being a busker on the footpath playing to disinterested pedestrians, you are now a famous musician, playing to an adoring audience. By positioning your business as solving a […]

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