According to recent studies, businesses spend approximately 28% of their marketing budget on social media advertising. Social media is also said to be the most effective way of marketing online, according to engagement, numbers of clicks and conversions. But what about Google advertising? Let’s break it down into the key considerations and see how they […]

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No matter what your business, every SEO strategy can benefit from three key performance indicators. These figures can help you to turn an abstract campaign into real results, and will tell you where you need to focus your energy to improve. Rankings While rankings aren’t the ‘be all and end all’ of SEO services in […]

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Digital marketing in Adelaide can be confusing to the uninitiated, but these simple metrics will help you to understand the numbers. Total visits This metric offers a big-picture statement about how a campaign is performing, and is relatively difficult to misinterpret. You will want to look both at the general and the specific, so the […]

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Targeted traffic Perhaps the most crucial reason for employing SEO techniques for Adelaide businesses is the greatly enhanced targeting capability that it offers your business. Instead of being a busker on the footpath playing to disinterested pedestrians, you are now a famous musician, playing to an adoring audience. By positioning your business as solving a […]

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