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Social Media Marketing

Rewarding investments in social media

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Social media as a marketing tool is ripe for the picking. Now more than ever, Australians are increasing their social media usage and interaction habits, browsing more frequently and for longer periods of time. Facebook alone has leapt to an average of 12.5 hours per week, which means that advertising campaigns are hot property. Better yet, a relatively small number of Australian business owners, only about 36%, have realised the potential of social media business pages. This is one of the few areas in which there is still a chance to get in before the competition.

These days, successful digital marketing campaigns in Adelaide simply must include paid social media advertising. We will take a look at your social history and determine the best way forward. Analytics tools will guide you, demonstrating your most successful posts, how your users interact with your brand, and at what time of day they are most active. From there, we can combine techniques such as promoted posts, developing paid events campaigns, and remarketing display advertising to create a highly engaging, cost effective solution which delivers real results.

The right platforms for your business

The social platforms that you choose to use will depend on the nature of your product or service, as well as how committed you are to maintaining a consistent social strategy. Simply having an account means nothing if it is not regularly updated with interesting and sharable content. In fact, having a Facebook account linked to your website which was last updated over a year ago could drag down your SEO efforts.

Does your business lend itself to image-based inspirational platforms like Instagram and Pinterest? Perhaps you want to share news instantly and keep your followers updated with your latest developments using Twitter. LinkedIn, the professional platform, is often best utilised by knowledge-based services. Video driven platforms such as YouTube and Snapchat are on the rise, and Facebook Live further cements video as the growing media form. After we have determined what you hope to gain via an active social media strategy, we can isolate the most appropriate avenues and begin constructing your plan.

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The Rise Digital difference

While organic approaches can certainly be beneficial, unless you somehow manage to crack the formula for creating consistently viral content, you will need to supplement your efforts with paid advertising. Some social platforms, such as Facebook, are becoming so popular that they are filtering the content that makes it into people’s feeds, and actually favour paid posts. Paid posting also offers you as a business much greater efficiency with targeting and analysis, as well as broader exposure.

We firmly believe that combining organic and paid approaches to social media most commonly yields the best digital marketing results for Adelaide businesses. Rise Digital is capable of either advising, offering a service complementary to your existing efforts, or fully taking the reins to steer you toward social success.

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