SEO is never stagnant; it’s an ever evolving field where recommended practice is constantly changing. There are hundreds of factors which all contribute to Google’s algorithm, and some are major while others are minor. Major search algorithm updates happen at least once a year, if not every few months, and while some are well documented, […]
Google’s algorithms are never straight forward, and just when we think that we’re making headway into understanding the criteria, the formula gets updated again. There are over 200 factors in play when Google assesses your webpage for quality and determines ranking in accordance with search terms, and so understanding what it takes to get a […]
The modern internet user—and indeed any customer most likely falls into this category—is increasingly selective about which websites make the cut for their increasingly short attention span. As such, a well-designed website is no longer a luxury, but a necessity for your business’s online presence. This might not come as a surprise, because you […]
For those first building, or perhaps updating an old business website, it can be confusing to work out how to map out your content, and even more confusing to understand the website language of your developer. But understanding the difference between your home page and any additional landing pages is crucial, because it guides your […]
