Pay Per Click (PPC) for Local Businesses
Do any introductory digging into digital marketing and you’ll soon come across pay per click (PPC) search engine marketing. Here we’ll look at what it is and how you can make it work for your business in Melbourne, because the simple truth is that it works if you do it right.
What Is Pay-Per-Click Marketing?
Unlike organic SEO where you ‘earn’ your ranking by following the best practices of linking, keywords, tags etc., this method allows you to ‘buy’ that top spot, and you will be charge a fee every time a searcher clicks on your ad.
How Much Does It Cost?
Just how much that fee will be will depend on a number of things, including how competitive your chosen search terms are. More businesses will be willing to pay for those terms that more people search for, and so the price is driven upwards.
If you’re starting out in PPC, it’s advisable to learn the basics with a professional agency at the helm. They’ll make sure you’re only spending what you want to spend, and help you learn how to get the most out of every dollar.
Understanding ROI For PPC Marketing
The individual click fee may be a few cents, or quite a few dollars—but this fee alone doesn’t tell you much about whether your advertising is effective. In order to determine that, you’ll also need a thorough understanding of the value or return that you’re getting on each click.
For example, if a click costs you $2, and you don’t make any sales, then it’s not giving you any return. In fact, you’re making a loss. Similarly, if a click costs you $10, and you’re making one $10 sale for every 10 people that click through, you’re only just breaking even.
But if a $5 click results in a $500 sale for every 50 people, then you’re spending $250 to make $500. That’s a 100% return on investment, and a great way to boost your business income.
Your Marketing Funnel and PPC
As you may have guessed then, your paid ad is only one small cog in your marketing strategy machine. It’s really your website that does the grunt work of converting people. PPC is merely a mechanism that can direct more users to your front door, but it won’t make them buy.
In order to make your PPC marketing work for you, you must have a strong marketing funnel in place that guides clickers through your website through a series of actions and ultimately leads to sales. The good news is that we can help with that too.
Should I Ditch The SEO In Favour Of PPC?
Some businesses shy away from this type of advertising, as they would rather ‘earn’ the results organically. In truth, a combination of both approaches is most often the best way, giving you the immediate certainty of being seen that comes with paid marketing as well as the earned trust of organic rankings.
Without knowing what you’re doing, you can quickly drain your business finances through ineffective paid marketing. However, on the other side of the equation, you need a decent sample size in order to determine what works and what doesn’t, so starting off small can be tricky.
That’s why it’s bets to leave it to the hands of a professional who can craft your ad, optimise your site, and help you increase that return.
If you are looking for Adwords Agency in Melbourne then Rise Digital Media is one of the best Google Adwords company offers top Adwords management services by expert consultant at affordable prices.