While a brick and mortar shop might be open from 9 – 5, Monday to Friday, a website can be accessed by your customers at any time and at any place. This means that you open your business up to a much larger range of potential customers, include those who work full time and even interstate and overseas markets. You can edit and update your product range and site information at the click of a button. While print catalogues and other forms of traditional retail marketing almost immediately become out of date, a website can be instantly adjusted as things change over time. A well designed website also allows a new and more intimate channel of communication between business and customer. Perhaps your customers would appreciate an online chat function which allows them to ask questions that will be promptly answered. An engaging blog page or informative FAQ section can really boost your customer service appeal.

These days, customers are immediately put off by a business which does not have a modern website. It gives the impression that you are behind the times and don’t really care about how you come across to customers. The standard of design is increasing, and so what was acceptable a few years ago likely now looks ancient. This reason alone should be enough to make you want to redevelop your website. Businesses without a website are missing out on a fantastic opportunity to visually showcase their work in the form of photo product listings or a portfolio page. Testimonials can also verbally communicate how good your service is. Once your website is up and running, there is endless opportunity for digital marketing and fostering relationships via social channels.

One of the unique aspects of online marketing is that it can often slip under the radar. When consuming traditional print advertising, consumers are well aware that they are being advertised to. However, online it is a whole different ball park. From remarketing Google advertising to organic SEO, there is a whole world of integrated marketing at your fingertips once you have a robust website in place for your Adelaide business.