Content Marketing

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Rise Digital Media strategise, optimize and manage your SEO while you get more leads and higher revenue.

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Give the people what they want

Content marketing is the broad term given to the idea that businesses can create and share free, valuable and in many instances educational content that converts prospects into buyers, and one-off purchases into long term client relationships. Disseminating this content in the form of blogs, a YouTube channel, social media sites or podcasts establishes your business as a reputable authority and builds trust and likeability among your target community. To achieve these goals, content must be highly relevant, it must tell your visitors somethings new, and it will need to be produced on a regular basis for an extended period of time. Building trust does not happen overnight, but once you gain it, the ball is in your court.

Content marketing hinges on premium copy

The value of compelling, well-written content simply cannot be underestimated. You may have heard the phrase ‘content is king’, or that we are in a ‘knowledge economy’, and these ideas are central to your broader digital marketing strategy. Your voice and your brand story form the backbone of all great social, PR, SEM and SEO strategies in Adelaide. Get it wrong and you will come across as a pushy salesperson, or even worse, you won’t be heard at all. Use your content to tell a story, to build relationships and to refine your brand. An engaging elevator pitch, a brief summary of what you do and how you do it well, is more important than ever, as is a consistent and engaging tone throughout.
The internet has brought infinite access to information, and in turn a plummeting attention span. Readers no longer take the time to thoroughly read your carefully written slabs of content word for word. Instead, we scan for relevant information that catches our eye. Writing in the digital age means writing for an impatient, demanding audience. Content needs to be organised logically, and broken down into manageable chunks to cut through. Non-text formats such as video and infographics are fantastic ways to grab and maintain interest while conveying significant amounts of information. Better yet, these media-rich forms can be highly beneficial for your SEO efforts in Adelaide.

The Rise Digital difference

It may sound like a lot of work, and it is. Google algorithms use over 200 factors when considering how they rank results, and every year or so the algorithm is revamped so SEO teams almost have to start from scratch. What makes it even trickier, is that the exact algorithm is never revealed, and so it is a matter of trial and error, information sharing and interpreting webmaster tools to determine the most successful strategies. This means that every SEO company in Adelaide is going to have slightly different ideas of the best way forward. At Rise Digital, we believe that a consistent, integrated, and tailored method brings about the most promising results over time, and can be significantly supplemented with an equally well-researched SEM strategy. We take the guess work out of SEO by utilising tried and tested experience, advanced analytic and research tools, and providing monthly informative reports to our clients which demonstrate measurable success.

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