The value of compelling, well-written content simply cannot be underestimated. You may have heard the phrase ‘content is king’, or that we are in a ‘knowledge economy’, and these ideas are central to your broader digital marketing strategy. Your voice and your brand story form the backbone of all great social, PR, SEM and SEO strategies in Adelaide. Get it wrong and you will come across as a pushy salesperson, or even worse, you won’t be heard at all. Use your content to tell a story, to build relationships and to refine your brand. An engaging elevator pitch, a brief summary of what you do and how you do it well, is more important than ever, as is a consistent and engaging tone throughout.

The internet has brought infinite access to information, and in turn a plummeting attention span. Readers no longer take the time to thoroughly read your carefully written slabs of content word for word. Instead, we scan for relevant information that catches our eye. Writing in the digital age means writing for an impatient, demanding audience. Content needs to be organised logically, and broken down into manageable chunks to cut through. Non-text formats such as video and infographics are fantastic ways to grab and maintain interest while conveying significant amounts of information. Better yet, these media-rich forms can be highly beneficial for your SEO efforts in Adelaide.