An introduction to search engine marketing
The reality is that the digital space is where consumers are spending more and more of their time, and so this is naturally where advertising and marketing efforts should be focused. Just as with paid social advertising, SEM gives businesses greater targeting capabilities than ever before, enabling them to advertise directly to their target audience while they are actively searching for certain services. Businesses have the opportunity to present themselves as an instant solution to the consumer’s problem during the solution seeking process.
Search engines are businesses just like any other, and rely on pay-per-click advertising for their profit. While search engines are refining their algorithms to deliver people exactly what they want, they also need to make money, and so priorities paid searches above organic ones. These paid or sponsored listings occupy the top four spots on a Google SERP, followed by the maps listings and then the organic results. Noticeably, paid results are distinctly recognizable from organic results.
An integrated approach to Google Adwords and SEO for Adelaide businesses