SEO
Shiraz Washer Repairs
Shiraz is a family-owned washing machine repair business, offering same-day and emergency repair services around Adelaide. With 30 years of experience, the company employs a number of technicians who provide a mobile repair service.
Results
- Achieved 10/10 quality for almost all keywords.
- Brought down CPC by 20%.
- Decreased bounce rate from 83% to
The Problem
“Shiraz came on board with Rise Digital Media after experiencing troubles with Australia’s largest Adwords company. While their SEM strategy seemed to be going well initially, over time the ROI was decreasing, and they were not receiving the long-term results that they wanted.
Specifically, Shiraz were searching for a locally operated SEM provider, who understood the local market, and their place within it. The client was tired of dealing with the multiple faces of larger companies, and instead wanted a single consultant to provide the whole package, and guide them through the process.”
The Solution
Rise Digital Media provides solutions, rather than selling products. In this instance, we tailored a complete digital marketing strategy, incorporating both SEO and SEM techniques, and comprehensively recalibrate the client’s website. We helped the client to restructure their site, achieving higher quality scores for almost all keywords, which had knock-on effects to all other aspects of the strategy. We also championed the CTA in all advertisements, increased relevancy of text and images, and provided an FAQ-style section to answer common questions.
The Results
- Achieved 10/10 quality for almost all keywords.
- Brought down CPC by 20%.
- Decreased bounce rate from 83% to