Whether you are starting up a retail site from scratch, or wish to supplement the sales of your brick and mortar store, the world of ecommerce can be a labyrinth for the uninitiated. There is a long list of considerations, from developing easy payment and shipping options to legal factors such as protecting user information with an SSL certificate. The online world of retail also removes the face to face rapport you build with customers, and so we recommend focusing on additional online support, such as a chat function or 24 hour phone service, to facilitate communication. Unhappy customers can quickly turn into a public relations nightmare in the online world, with one voice capable of seriously tarnishing your reputation. While the emphasis is on providing positive experiences at every stage, we can also assist with crisis management to minimise the negative impact should something go wrong.