Mobile Websites

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Rise Digital Media strategise, optimize and manage your SEO while you get more leads and higher revenue.

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Responsive design is a necessity

Content marketing is the broad term given to the idea that businesses can create and share free, valuable and in many instances educational content that converts prospects into buyers, and one-off purchases into long term client relationships. Disseminating this content in the form of blogs, a YouTube channel, social media sites or podcasts establishes your business as a reputable authority and builds trust and likeability among your target community. To achieve these goals, content must be highly relevant, it must tell your visitors somethings new, and it will need to be produced on a regular basis for an extended period of time. Building trust does not happen overnight, but once you gain it, the ball is in your court.

Mobile-friendly features

Mobile considerations include much more than simply responsive design because we use internet on our phones in a completely different way to other devices. Primarily, mobiles are used on-the-go throughout the day for instant information about local services. We might search for a nearby place for a quick bite to eat, or look up reviews of local businesses and how to get there. More and more mobile searches are about location, with people searching for a particular service that is nearby. This insight should inform your mobile strategy, from geo-targeting keywords to integrated map features.
A second factor to consider is that people want to nimbly switch between internet and phone features on their mobile. For example, if someone is researching a business, sees the clearly presented phone number at the top and wants to make contact, it is then a matter of rehearsing the number while opening the keypad and typing it in. It is a clunky process, and one that has the potential for your customers to get your number wrong and you could lose a possible sale. A simple solution is a ‘click to call’ feature, whereby your number on your mobile site is linked to call your business directly. The same applies for an email address opening a new email, and a street address opening in Google Maps. These essentials may seem minor, but they make visiting your site online extra user-friendly and increase your contact conversions.

The Rise Digital difference

It may sound like a lot of work, and it is. Google algorithms use over 200 factors when considering how they rank results, and every year or so the algorithm is revamped so SEO teams almost have to start from scratch. What makes it even trickier, is that the exact algorithm is never revealed, and so it is a matter of trial and error, information sharing and interpreting webmaster tools to determine the most successful strategies. This means that every SEO company in Adelaide is going to have slightly different ideas of the best way forward. At Rise Digital, we believe that a consistent, integrated, and tailored method brings about the most promising results over time, and can be significantly supplemented with an equally well-researched SEM strategy. We take the guess work out of SEO by utilising tried and tested experience, advanced analytic and research tools, and providing monthly informative reports to our clients which demonstrate measurable success.

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